Diaza: From Concept to Campaign

This portfolio features Diaza photoshoots I led end-to-end, from concepting and planning locations, timing, and model sourcing to final edits and production. Built around a city-forward vision, the work highlights athletes modelling an up-and-coming sportswear brand made in the city, for the city. Shot outdoors in urban spaces, the images emphasize bold jersey colour, movement, and the grit and vibrance of street-level sport.