Zoe Arzt

Marketing Professional

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Studying at the University of St Andrews has shaped me in ways I didn’t expect. Living in this small, coastal town, where the sea is always in view and every street feels like a postcard, made me slow down and really notice my surroundings. But my love for visuals started long before that. Growing up in Florida, surrounded by bright sunsets, palm trees, and endless water, I was constantly inspired by the colors and energy around me.

What started as just taking photos for fun gradually turned into something more meaningful. Through studying International Relations and Business Management, I began to see how creativity connects with strategy.

Work Experience

September 2025 – Present

October 2025- Present

March 2025 - Present

June 2025 - August 2025

Social Media & Outreach Ambassador

Curate and promote events for the Innovation Centre to drive student and community engagement.
Coordinate with student organizations and external partners to expand the centre’s audience reach.

Harbor Email Marketing Coordinator

Built and executed lifecycle email campaigns for The Harbor App by using AI-enabled tools (Go High Level + Asana) to design reusable email templates and maintain a consistent brand voice
Develop workflow automations to improve engagement and retention, and design graphics to coordinate with social media and suggest app features

Head of Marketing and Recruitment

Leads the University of St Andrews Football Club recruitment strategy.
Maintains relationships with potential recruits & increases online traffic with engaging marketing content
Serves as the university student liaison for current and prospective students and players.

Marketing Intern

Created engaging content for Diaza across their websites and social media channels.
Researched market trends and analysed social media metrics to inform digital content strategy.
Coordinated influencer campaigns with models and influencers to amplify the Diaza brand

Zoe Arzt

Work Experience

September 2025 – Present

October 2025- Present

March 2025 - Present

June 2025 - August 2025

Social Media & Outreach Ambassador

Curate and promote events for the Innovation Centre to drive student and community engagement.

Coordinate with student organizations and external partners to expand the centre’s audience reach.

Harbor Email Marketing Coordinator ​

Built and executed lifecycle email campaigns for The Harbor App by using AI-enabled tools (Go High Level + Asana) to design reusable email templates and maintain a consistent brand voice

Develop workflow automations to improve engagement and retention, and design graphics to coordinate with social media and suggest app features

Head of Marketing and Recruitment

Leads the University of St Andrews Football Club recruitment strategy.

Maintains relationships with potential recruits & increases online traffic with engaging marketing content

Serves as the university student liaison for current and prospective students and players.

Marketing Intern

Created engaging content for Diaza across their websites and social media channels.

Researched market trends and analysed social media metrics to inform digital content strategy.

Coordinated influencer campaigns with models and influencers to amplify the Diaza brand

More On My LinkedIn! Get in Touch!

Harbor Email Marketing Coordinator

More On My LinkedIn!
Get in Touch!